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October 21.2025

2 Minutes Read

Cercli’s AI-Powered Revolution: Redefining HR Solutions in MENA

Two men promoting AI-powered HR solutions in MENA outdoors.

Revolutionizing HR Tech in MENA: Cercli’s AI-Driven Approach

The MENA region has long struggled with disconnected enterprise systems and antiquated HR tools, creating inefficiencies for businesses. However, a new contender, Cercli, emerges as a beacon of innovation. Backed by a recent oversubscribed $12 million Series A funding round led by Picus Capital, Cercli is carving a niche similar to Rippling with an AI-first strategy tailored specifically for MENA companies.

Transforming Payroll and Compliance with AI

Founded by former Careem executives Akeed Azmi and David Reche, Cercli is reimagining payroll processing and compliance for a diverse workforce spanning 50 countries. Unlike its competitors like Deel and Remote, Cercli focuses on integrating AI deeply within its operational core. Their recent enhancements have allowed the startup to scale revenue more than tenfold, resulting in over $100 million in payroll processed annually, showcasing the immediate value of their approach in a region that’s increasingly reliant on technology.

The Future of HR with Artificial Intelligence

Azmi states that legacy systems built for cloud operations no longer serve businesses in the age of AI. Cercli innovates by delivering an AI-native experience that not only streamlines HR functions—ranging from payroll to compliance—but also empowers companies to make data-driven decisions quickly and efficiently. By utilizing AI-driven recruitment features, such as sourcing candidates from internal databases, Cercli is positioning itself as a leader in the emerging MENA HR-tech landscape.

Why MENA Needs a Fresh Perspective on HR Solutions

While many startups are venturing into HR technology, Cercli’s unique blend of AI and consolidation offers a promising solution to the fragmented landscape of HR systems in the region. The company’s structure is designed to provide a comprehensive platform that meets the varied needs of MENA-based firms, allowing them to operate seamlessly across geographies. This approach mirrors trends seen in companies like Brite, which has introduced AI tools specifically for small and medium enterprises in Egypt, indicating a robust market demand for advanced HR solutions.

The Path Forward

As AI continues to reshape the business environment, Cercli’s commitment to building a solid foundation for MENA businesses signifies a shift towards more cohesive and effective HR systems. In a world eager to adapt to technological advancements, Cercli’s innovative strategies not only make it a valuable player in the HR-tech space but also exemplify how companies can embrace change to enhance operational efficiency.

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Cercli’s AI-Powered Revolution: Redefining HR Solutions in MENA

Revolutionizing HR Tech in MENA: Cercli’s AI-Driven Approach

Transforming Payroll and Compliance with AI

The Future of HR with Artificial Intelligence

Why MENA Needs a Fresh Perspective on HR Solutions

The Path Forward

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